Brad Pitt
AGE: 43
OCCUPATION: Actor
NUMBER OF TIME COVERS: 1
PREVIOUS APPEARANCES ON THE TIME 100: 1
PRO: You'd think being a sexpot superstar would be enough. But since his relationship with Angelina Jolie, Pitt, the star of Fight Club and Babel (for which he won a Golden Globe), has leveraged his celebrity and wealth to tackle everything from poverty and HIV/AIDS in Africa to the ecologically sound reconstruction of New Orleans. He and Jolie sold photographs of their first biological child for $4 million and donated the sum to charities in Africa.
CON: He's sincere, and doing plenty by drawing publicity to his causes, but he hasn't yet attained the stature of other celebrity activists like Bono.